Marketing Analytics and Insights Lead

Marketing Analytics & Insights Lead Remote We are seeking an accomplished and results-driven team member to independently lead and optimize our marketing analytics function. In this role, you will play a critical part in shaping data-driven marketing strategies, providing deep insights that drive business growth, and influencing decision-making at the highest levels of the organization. You will be responsible for developing advanced analytics frameworks, delivering actionable insights to senior leadership, and collaborating across teams to ensure alignment with business objectives. This is a high-impact position that both drives strategy and dives deep into the analytics to deliver on that strategy. To accomplish that, the role requires strategic thinking, advanced analytical skills, and the ability to independently lead data-driven initiatives. Key responsibilities:

• Strategic Analytics Leadership:
• Lead the development and evolution of a comprehensive marketing analytics strategy that measures marketing effectiveness, informs strategic decisions, and drives growth
• Use various analytics tools to track campaign performance, customer behavior, and market trends.
• Advanced Data Insights & Business Impact
• Lead deep-dive analyses into marketing data, leveraging advanced statistical techniques to uncover key trends, opportunities, and insights. Synthesize complex data sets into compelling narratives for senior leadership, providing actionable recommendations that influence high-level decision-making.
• Translate complex data into clear, actionable insights for the Marketing team and company management.
• Present findings in a compelling manner to inform marketing strategies and business decisions.
• Track and analyze funnel metrics on a monthly, quarterly, and yearly basis.
• Stakeholder Engagement & Communication:
• Present high-impact analytics reports and insights to senior leadership, articulating the business implications of data-driven insights in a clear and concise manner. Create executive-level dashboards and presentations that communicate marketing performance and its alignment with business objectives.
• Regularly update senior management on key metrics and insights.
• Use data to tell crisp stories, ensuring that all stakeholders understand the “so what” of the data to drive informed decision-making.
• Strategic Growth Recommendations:
• Develop and champion strategic recommendations based on marketing data, identifying areas for optimization and driving data-backed changes across campaigns, channels, and marketing investments
• Identify opportunities for optimization and growth.
• Collaborate with cross-functional teams to implement data-driven strategies.
• Collaborate with teammates to design, implement, and analyze A/B tests that evaluate the effectiveness of marketing campaigns.
• Thought leadership and Continuous improvement:
• Stay ahead of industry trends and innovations in marketing analytics, positioning the team to leverage cutting-edge tools, techniques, and strategies. Mentor and develop team members in marketing analytics, fostering a culture of continuous learning and improvement.
• Continuously improve data collection and analysis processes.

Qualifications

Experience:

• 6-8 years of experience in marketing analytics, data analysis, or a related field
• Proven track record of translating data into actionable insights

Skills:

• Strong analytical and problem-solving skills
• Proficiency in analytics tools (e.g., Google Analytics, Google Tag Manager, Looker Studio, Tableau, SQL, and Excel)
• Ability to design and enhance GA4/GTM strategy
• Technical knowledge to perform end-to-end analytics code quality assurance
• Exceptional understanding of how Google Analytics is implemented and set up
• Excellent communication skills and ability to work collaboratively with cross-functional teams
• Proven ability to turn data into compelling stories through PowerPoint presentations that drive business outcomes

Education:

• Bachelor’s degree in business, statistics, marketing, or a related field; preferred an advanced degree

Personal attributes:

• Not daunted by systems that don’t talk to each other today; excited to brainstorm solutions so we can track key metrics and impact from start to finish
• Unusually strong attention to detail, with a desire to dig deep into nuances while also remembering to level-set on the big picture
• Ability to communicate complex data in a simple manner that focuses on the “so what”
• Ability to manage multiple projects and overlapping deadlines
• Proactive and self-motivated
• Strong interpersonal skills

#LI-REMOTE Pay Transparency, Budgeted Range $145,000 - $165,000 USD Apply Job! Apply to this Job