CRM Manager

Niya SG is at the very beginning of an exciting journey to shake up the world of social gaming. Our mission is to bring people together through fun, fairness, and unforgettable digital experiences starting with CoinsRoyale, our upcoming free-to-play platform featuring slots, instant win games, and social features built to engage and connect.

We’re now building our founding team, a small group of passionate people ready to roll up their sleeves and help shape something new. This is your chance to get in early, have a real say in how things are done, and grow with a business that’s aiming to do things differently.

CRM Manager

We're looking for a senior data-driven CRM Manager to lead customer lifecycle campaigns across onboarding, engagement, and reactivation. You’ll manage segmentation, build targeted multi-channel campaigns, and shape a compelling promotional roadmap to drive retention and LTV. With a strong focus on testing and optimisation, you’ll continuously refine performance. You'll also collaborate with designers and stakeholders to ensure smooth, consistent delivery across all touchpoints.

This is a unique chance to take on a hands-on role at an early-stage startup, where your influence will directly shape the future of social gaming. You’ll play a pivotal role in the business, owning the end-to-end customer journey to ensure its seamless and highly effective.

• Own and shape the entire end-to-end customer lifecycle journeys covering onboarding, conversion, engagement, churn reduction, and reactivation
• Oversee continuous segmentation and analysis of the customer database
• Lead design and execution of loyalty programs
• Develop highly targeted campaigns tailored to specific audience segments
• Conduct A/B testing of campaigns to optimize campaign performance
• Regular analysis of competitors to ensure the relevance of offers
• Create and execute a dynamic promotional calendar that drives player engagement
• Establish strategies to optimise the frequency and timing of communications across multiple channels
• Own the ongoing development and execution of the CRM strategy to enhance retention and lifetime value
• Continuously improve campaign performance through rigorous analysis, testing, and iteration
• Produce email/sms and onsite messaging for both scheduled promotions and triggered communications
• Engage in campaign performance reviews before and after execution to inform future efforts
• Collaborate closely with design teams to produce creative materials for all CRM activities
• Monitor KPIs and provide regular reports on performance and trends
• Work cross-functionally with various teams to maintain seamless communication and workflow throughout campaigns

• Bachelor’s degree qualification in marketing or business, or equivalent work experience
• Minimum of 4 years’ experience in CRM or retention roles within real money online gaming, social gaming, or related industries
• Confident in navigating compliance and player expectations in the US social casino space
• Understanding of the US market and customer behaviour
• Native or fluent proficiency in English
• Proven success in key areas including customer journey management, promotions, creative development, segmentation, and email marketing
• Strong written and verbal communication skills, with the ability to clearly present ideas and collaborate with stakeholders
• Solid analytical and reporting capabilities
• Experience using email marketing platforms
• Basic HTML skills and familiarity with automated CRM systems (such as Xtremepush) is advantageous
• Prior experience working with loyalty programs within sweepstakes

• Join a fast-growing, well-funded gaming startup with strong momentum
• Enjoy the freedom and flexibility of a remote-first, entrepreneurial work culture
• Take full ownership of the marketing function and shape its direction from the ground up
• Receive a competitive salary package tailored to your experience and impact

If you're excited to shape what a modern player journey looks like in the world of social casino — and want to join a passionate team that's redefining how CRM is done — we’d love to hear from you.