Performance Marketing Manager (Fully remote)
Description: Develop and implement demand generation strategies and campaigns (events and non-events focused) Act as the web manager on the team, owning all website administration (website and landing page development, A/B testing, optimization, user experience, and analytics) Develop, implement, iterate, and measure success of paid ads across social media platforms and search engines, in alignment with marketing goals and budget Manage all aspects of SEO - implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and content marketing team Monitor, analyze, and report on data across demand generation channels, going the extra step to complete root-cause analysis, and keeping the team accountable for making data-informed decisions Develop email campaigns using compelling copy and CTAs, and support list segmentation and management as needed Continuously experiment and A/B test with content across distribution channels ... Website, email, etc. Support revenue teams: sales, marketing and customer success event efforts as needed, in service of demand generation, brand awareness, and company goals Regular collaboration with content and product marketing teams to develop and design positioning, targeting, messaging and gated content/assets. In collaboration with the Revenue Operations Manager, leverage analytic tools during market research to find ways to enhance the companys marketing ROI. Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features). Requirements: Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion Strong understanding of UX and SEO principles and best practices Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation Experience using attribution tools, analytics tools and heatmaps such as PathFactory, Hotjar and Google Analytics Experience with ABM Campaign At least four years of experience in Marketing Creative thinker with the ability to generate innovative ideas and approaches Excellent communication and collaboration skills Ability to manage multiple projects simultaneously and meet deadlines Have a background in K-12 education and MTSS Familiarity with educational technology platforms, tools, and products Have design skills (Canva or Adobe suite) and can create visual web content Experience with the StoryBrand framework Benefits: Check out our Benefits & Perks Fully remote! An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students. The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location Apply Job! For more such jobs please click here!