Account Strategist

Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family. The Strategist, Paid Media is a skilled digital marketing professional and relationship manager responsible for independently managing a portfolio of paid media clients. This role requires expertise in campaign management across major ad platforms (Google, Meta, Microsoft), a strong focus on client retention and satisfaction, and a strategic mindset to identify growth opportunities. \n Responsibilities● Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. ● Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. ● Build strong, trust-based relationships with clients to support retention and upsell opportunities. ● Lead client meetings, communicating insights, results, and recommendations clearly. ● Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. ● Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. ● Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. ● Provide guidance, mentorship, or training to less experienced team members. ● Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. ● May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. ● Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. ● In some cases, provide execution support to Leads on more complex accounts. ● Independently manage the execution alongside client management for smaller clients. ● Monitor performance via dashboards and ensure reports reflect current data and actionable insights. ● Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals. ● If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles. Required Experience & Qualifications● 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required). ● At least 2 years of client-facing or customer service experience. ● Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred. ● Demonstrated ability to manage complex campaigns and meet performance goals independently. Preferred Skills & Attributes● Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles. ● Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities. ● Analytical Mindset: Comfortable using data to drive decisions and explain results to clients. ● Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff. ● Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes. ● Proven Success: History of driving client results through strong ROI, upsells, and account growth. MeasurablesPerformance in this role will be evaluated based on: ● Client retention and satisfaction ● Achievement of campaign KPIs (e.g., cost-per-lead, ROI) ● Quality of communication and reporting ● Contribution to team leadership or mentorship ● Impact on account growth and upsell opportunities \n$70,000 - $90,000 a year \n Apply To This Job