[Remote] Head of Revenue Marketing

Note: The job is a remote job and is open to candidates in USA. ROLLER is a global software-as-a-service company focused on the leisure and attractions industry, aiming to enhance guest experiences through innovative solutions. The Head of Revenue Marketing will lead demand generation efforts, aligning closely with sales and partnerships to drive revenue growth and optimize marketing strategies across various channels.

Responsibilities

• Manage a balanced portfolio of pipeline growth initiatives across existing markets and develop coordinated plans to launch into new markets
• Foster a culture that values experimentation, data-driven decision-making, and post-mortems to identify and scale growth opportunities
• Scale and manage inbound and outbound campaigns and programs, ranging from single-channel initiatives to full GTM motions (BDR, Paid, Organic, ABM, etc.), to hit pipeline targets
• Prioritize pipeline issues and opportunities, partnering with the team to design and execute plans to fix, optimize, and scale performance
• Manage the customer journey from intent to lead through win and upsell, balancing optimization of existing channels with investment in new channels
• Define, build, and evolve processes and supporting technologies—including the use of AI where appropriate—to enable the team to scale through rapid growth
• Evolve funnel governance and reporting to meet business needs and clearly communicate investment priorities
• Partner with IT, Finance, Sales Operations, and other cross-functional teams to manage marketing and sales handoffs, operations, and governance
• Monitor and analyze performance against pipeline, lead, and other marketing goals, as well as historical performance, and continuously implement recommendations for optimization and growth
• Collaborate with Corporate Marketing, Community & Events Marketing, and Product Marketing to support pipeline generation goals
• Communicate regularly with the Head of Marketing, senior leadership, and Sales leadership on demand generation performance, active initiatives, experiments, and investment decisions

Skills

• 10+ years of Demand Generation and Business Development experience leading in a SaaS company, managing large marketing budgets, building and managing marketing and BDR teams, building and executing effective and efficient pipeline generation programs, and building BDR incentive programs
• Ability to think strategically and with a systematic approach to testing and problem solving
• Trusted advisor and influencer to Sales leadership teams and developer of data-driven strategies and programs in matrix organizations
• Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B pipeline generation – from digital marketing to fully integrated campaigns with sales
• Demonstrated ability to think strategically & creatively, solve complex problems in a highly organized approach, as well as the ability to execute and effectively drive results
• Resourcefulness; ability to influence and collaborate with both internal team members and external partners
• Excellent analytical, communication, interpersonal and presentation skills; must be action-oriented
• Team player with a collaborative approach who shares success
• Bachelor's Degree or higher in communications, marketing, math, economics, or relevant discipline

Benefits

• 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins)
• Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
• Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

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