[Remote] Go to Market Analytics Lead
Note: The job is a remote job and is open to candidates in USA. Allstate is an insurance company that has been protecting families for over 90 years. They are seeking a Go to Market Analytics Lead Consultant who will coordinate and manage the development of analytical solutions to assist in business decision-making and improve collaboration among business partners. The role involves leading a team to provide high complexity analytical solutions and driving data-informed recommendations for marketing strategies.
Responsibilities
- With a deep knowledge of data visualization, develops solutions using tools such as Power BI and leverages Python, SQL, R, and Excel along with strong PowerPoint skills in order to effectively communicate and lead the translation of data and analytics insights in business terms to key stakeholders
- Leads clear project/product communications throughout the project/product process to all stakeholders involved regarding scope, timeline, issues, and any revisions to them
- Identify opportunities where data, analytics, and AI-driven solutions can improve business outcomes and decision-making
- Drives activities to develop strategies and identify high priority initiatives to deliver and execute on the operating plan
- Works with business partners to contribute to strategic vision and identify business problems to turn them into valuable and actionable projects
- Lead lower funnel marketing analytics for an assigned geography, serving as the primary connection point between marketing, State Management, and GM teams
- Develop deep expertise in assigned states, including business performance, market dynamics, product and pricing changes, and strategic priorities
- Evaluate how state-level business and market changes impact lower funnel marketing opportunity, channel performance, and growth potential
- Drive data-informed recommendations that position lower funnel marketing as a profitable lever for growth while operating within established economic parameters
- Educate cross-functional partners on lower funnel marketing principles, market opportunity frameworks, and the conditions under which marketing intervention is appropriate
- Partner with media teams across paid search and aggregator tactics to assess competitive position, identify pressure points, and uncover optimization opportunities for assigned states
- Embed within regional operations to ensure marketing insights and capabilities are represented in state and GM strategy discussions
- Support Direct channel analytics to provide a comprehensive view of performance
- Contribute to a future leader pipeline within the team and department. Continually develop self and others through new experiences, training and feedback
Skills
- 5 or more years of experience
- Deep knowledge of data visualization
- Experience using tools such as Power BI
- Proficiency in Python, SQL, R, and Excel
- Strong PowerPoint skills
- Ability to communicate and lead the translation of data and analytics insights in business terms
- Experience in leading project/product communications
- Ability to identify opportunities for data, analytics, and AI-driven solutions
- Experience in developing strategies and identifying high priority initiatives
- Ability to work with business partners to contribute to strategic vision
- Experience in leading lower funnel marketing analytics
- Ability to develop deep expertise in assigned states
- Experience in evaluating state-level business and market changes
- Ability to drive data-informed recommendations for marketing
- Experience in educating cross-functional partners on marketing principles
- Ability to partner with media teams to assess competitive position
- Experience in embedding within regional operations
- Ability to support Direct channel analytics
- Experience in contributing to a future leader pipeline
- Skills in analytics, business performance, business solutions, data analysis, data driven decision support, Microsoft Power Business Intelligence (BI), project management, Python (programming language), strategic collaborations, strategy development
Benefits
- Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
- Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
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