[Remote] Fractional Sales & Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Max Retail is a cutting-edge technology platform enabling independent retailers and brands to sell their excess inventory online effortlessly. They are seeking a senior sales and marketing leader to optimize and scale the demand engine for their marketplace, starting with a fractional engagement and a path to a full-time VP of Sales & Marketing role.
Responsibilities
- Develop product-led growth
- Optimize our existing acquisition channels
- Identify and create new channels
- Own organic and AI-era discovery
- Align with the existing sales motion
Skills
- 8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity
- Background in ecommerce, retail tech, or consumer marketplaces
- Direct experience at or with a major two-sided marketplace
- Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences
- Demonstrated experience growing or scaling sales teams that acquire the SMB market
- Hands-on command of SEO and working fluency in GEO and AEO
- Strong product-led growth experience
- Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount
- Availability for a fractional engagement with the intent and ability to convert to full-time
Company Overview