[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Rotate Digital is a performance marketing agency focused on home service businesses. They are seeking a Head of Marketing to expand brand reach, enhance value, and increase engagement, while owning the marketing strategy, budget, and results.

Responsibilities

• Own Paid media performance — scaling ad spend from to $40K/month with ROI gates at every step; no budget moves without the data to back it
• Content engine — turning webinars, podcasts, and loom videos into a relentless drumbeat of content across every channel
• MQL pipeline — owning the full journey from first touch to sales-qualified, with HubSpot attribution to prove every step
• Marketing scorecard — weekly reporting to leadership on pipeline, ad spend, MQLs, and content output. No surprises, no excuses
• Brand reach — making Rotate Digital the most recognized name in marketing for home service businesses across North America
• Industry partnerships & HVAC expansion — building the relationships and running the webinars that crack open new markets

Skills

• Experience in performance marketing, specifically for home service businesses
• Proven ability to scale paid media performance, including managing ad spend of up to $40K/month
• Experience in content creation and management, including webinars, podcasts, and videos
• Ability to manage the full marketing funnel from first touch to sales-qualified lead
• Proficiency in using HubSpot for marketing attribution
• Experience in reporting marketing metrics, including pipeline, ad spend, MQLs, and content output
• Ability to increase brand recognition and reach within the home service industry
• Experience in building industry partnerships and expanding into new markets
• Strong analytical skills to make data-driven decisions
• Ability to thrive in a lean, high-velocity team environment
• Experience presenting marketing strategies to executive leadership
• Proven track record of scaling content output without sacrificing quality
• Familiarity with Google Ads

Benefits

• Team Performance Bonus2026: $5,000 – $9,0002027: $15,000 – $25,000 (for whoever builds this right)
• Paid Media Performance Bonus (detail below) Close inbound paid deals, get paid for it — with no ceiling on what that engine can produce.
• Bonus Opportunity Your performance is tied directly to revenue outcomes — not effort, not activity. The bonus structure rewards inbound closed deals attributed to paid media. Attribution must be UTM-tracked and HubSpot-confirmed.

Company Overview