[Remote] Channel Marketing Manager - OVIK Health
Note: The job is a remote job and is open to candidates in USA. Milliken & Company is a global manufacturing leader focused on materials science, creating products that enhance lives. The Channel Marketing Manager for OVIK Health will activate the Healthcare business go-to-market strategy, develop marketing programs, and ensure effective communication across channels to drive demand and sales.
Responsibilities
- Translate product marketing strategy into channel-specific marketing programs for priority markets, segments, and partners
- Develop annual channel marketing plans aligned with revenue targets and go-to-market priorities
- Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, and strategic account channels
- Ensure consistent messaging and positioning across all partner and customer touchpoints
- Develop enablement programs that equip partners and sales teams with the tools to successfully market and sell Healthcare solutions
- Create partner toolkits including: sales presentations, technical content, product training module, case studies and application guides
- Support onboarding and activation of new channel partners
- Partner with sales leadership to identify capability gaps and enablement opportunities
- Plan and execute channel marketing campaigns including: trade shows and industry events, digital campaigns, co-marketing programs with partners, product launch support
- Adapt global messaging into channel-specific content and programs
- Collaborate with creative and digital teams to develop campaign assets
- Work with sales teams to create targeted marketing programs that support account penetration and pipeline growth
- Develop programs that drive awareness, engagement, and qualified leads across key channels
- Coordinate channel-specific promotional initiatives and market activation activities
- Partner closely with Product Management - to ensure offerings align with market needs and are commercially viable
- Sales - to tailor messaging, address objections, and generate demand
- Sales Enablement - to develop and deploy tools, playbooks, and training across the commercial team
- Marketing MBE - for campaign execution, creative and content support, and digital activation
- Sr. Manager, Marketing Strategy - to ensure alignment across SBUs and share best practices
- Track performance of channel marketing initiatives and measure impact on demand generation and revenue
- Analyze channel engagement, partner feedback, and market trends to refine programs
- Provide regular insights and recommendations to product marketing and sales leadership
Skills
- Bachelor's degree in Marketing, Business, or related field
- 4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, or health technology environments
- Experience supporting multi-channel go-to-market models (OEM, distributors, partners, or integrators)
- Strong project management and campaign execution capabilities
- Experience working with healthcare products, medical devices, clinical solutions, or regulated markets
- Familiarity with partner marketing, distributor marketing, or channel enablement programs
- Experience working closely with product marketing and sales teams
Company Overview