Marketing Campaign Specialist - Hybrid from NY
Lands' End is a retail company focused on providing quality apparel and home products. They are seeking a Marketing Campaign Specialist to support the execution and operational needs of their Email and SMS Marketing initiatives, ensuring timely and accurate campaign delivery.
Responsibilities
- Support the creation and execution of multiple campaigns simultaneously, ensuring accuracy and on time delivery
- Maintain and update the campaign calendar, tracking deadlines, assets, and approvals
- Perform detailed quality assurance on all campaigns, including proofreading copy and verifying layouts, images, links, and dynamic content prior to deployment
- Audit and verify audience selection and segmentation for all campaigns
- Help collect, organize, and summarize campaign performance data to support reporting and recaps
- Maintain organization of files, assets, and documentation
- Collaborate with Lands’ End Creative and Promotion teams, as well as external support resources, to coordinate routing, approvals, and deployment as dictated by production workflow plans
- Assist with alignment of campaigns to promotional and marketing calendars
- Stay informed on email and SMS marketing best practices and share relevant updates with the team
- Perform other related duties as assigned and follow all safety and attendance requirements
Skills
- Bachelor's or Associates degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- Strong attention to detail with excellent organizational and time‑management skills
- Ability to manage multiple tasks and meet tight deadlines in a fast‑paced environment
- Basic understanding of email marketing concepts and digital marketing workflows
- Proficiency with Microsoft Office applications, especially Excel
- Strong written and verbal communication skills
- Demonstrated ability to work collaboratively as part of a team
Benefits
- Paid time off
- Health
- Dental
- Vision
- Disability benefits
Company Overview
Company H1B Sponsorship