Senior Analyst, Paid Social Media

Job Title Senior Analyst, Paid Social Media

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Senior Analyst, Paid Social supports Kaplan's Higher Education marketing efforts by delivering clear, actionable performance analysis across paid social media campaigns. This role focuses on measurement, reporting, and insight generation as well as the paid social strategy. The analyst will heavily use campaign data to develop the strategy across multiple social platforms as well as to help inform their decision-making. The Senior Analyst, Paid Social will also be responsible for creative direction, budgeting, and testing plans. Primary Responsibilities

• Analyze paid social media performance across platforms with a focus on forecasting, efficiency, outcomes, and trends.
• Knowledgeable with in-platform reporting in order to produce performance reports for executive and cross-functional audiences.
• Develop and maintain standardized reporting, dashboards, and templates to ensure consistency and clarity in performance communication.
• Partner with internal teams and vendors to ensure accurate data collection, alignment on KPIs, and shared understanding of results.
• Create and manage a testing calendar including the development of testing frameworks, hypotheses, and outcomes with recommendations.
• Assist with budget pacing and performance monitoring by providing support and visibility into spend and results.
• Collaborate with Marketing Analytics and Marketing Technology teams regarding attribution, audience building and modeling.
• Work closely with the implementation team on executing strategies

Minimum Qualifications

• Bachelor's degree with a focus on Business, Preferred
• At least 3+ years of hands-on experience in managing paid social campaigns
• Proficiency in social media management tools and analytics (Meta, LinkedIn, Snapchat, Pinterest, TikTok, etc)
• Experience with Microsoft Excel and Google Sheets.
• Ability to organize, trend and analyze large datasets with ease and accuracy
• Advanced communication and writing skills.
• Demonstrated critical thinking and problem-solving abilities.
• Ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload.
• Highly organized and capable of working independently.
• Creative thinking and the ability to generate innovative ideas.

Beyond base salary, our comprehensive total rewards package includes:

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here. At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards. For full-time positions, Kaplan has three Salary Grades. This position is Salary Grade B: $64,819 to $162,047. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws. #LI-Remote Location Remote/Nationwide, USA Additional Locations Employee Type Employee Job Functional Area Marketing Business Unit 00091 Kaplan Higher ED Diversity & Inclusion Statement: Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here. Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information. Kaplan is a drug-free workplace and complies with applicable laws. Apply tot his job Apply To this Job