[Remote] Personalization & CRM Analytics Manager

Note: The job is a remote job and is open to candidates in USA. Sephora is a leading beauty retailer dedicated to inspiring customers and empowering teams. The Manager of Personalization & CRM Analytics is responsible for advancing client-centric strategies by analyzing customer and digital data, leading A/B testing processes, and collaborating with cross-functional teams to optimize personalization and CRM initiatives.

Responsibilities

• Proactively strategize and plan roadmap of new and exciting areas of analytical discovery which will inform strategic plans and vision for CRM Programs & Personalization testing. Work closely with channel leads & our strategy team to identify areas of focus for the year and strategize how to best deep dive into our data to both help prove out their ideas, and identify additional opportunity areas.
• Manage measurement results of Personalization/CRM A/B tests within SCRUM. Own regular reporting and testing of our CRM Programs & related campaigns and present all results to relevant stakeholders with clear & concise communication while also providing own lens of what is working/ what is not and next steps.
• Ensure test designs of all pilots align with stakeholders’ goals and ensure significant reads when results are measured. Work with channel leads & marketing orchestration team to ensure tests & campaigns are setup, built and executed accurately. Lead QA on data issues when they arise to find effective and timely fixes to avoid extended periods of campaign errors.

Skills

• Minimum of 4-6+ Years of experience in B2C marketing and/or client analytics
• 4+ Years experience writing complex queries on large databases
• 4+ Years experience with A/B testing setup, execution and measurement
• Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends
• Fluency in core analytics toolkit: Advanced SQL (Databricks), Knowledge of Statistical methodologies relating to A/B and multi-variate Testing, Data visualization in Tableau, R/Python a plus, Advanced Excel and Powerpoint skills
• Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable
• Ability to hear stakeholders' needs and business trends and deep dive into newly explored areas of analytics to eventually inform strategic decisioning
• Understanding of statistical modeling and quantitative analysis techniques
• Experience with A/B testing and BI tools (e.g. APT Test & Learn, Adobe Target, Tableau)
• Excellent attention to detail, written and oral communication skills
• Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels
• Flexible and adaptive, enjoys an ever-changing, dynamic work environment
• Comfortable with ambiguity
• Ability to work with tight deadlines and handle multiple projects
• Intellectual curiosity and willingness to accept feedback
• Not afraid to fail, gain insights and apply to future
• Bachelor's degree in business, analytics or other related field preferred
• Experience with managing direct reports is preferred

Benefits

• Comprehensive health, dental and vision plans
• Superior 401(k) plan
• Various paid time off programs
• Employee discount/perks
• Life insurance
• Disability insurance
• Flexible spending accounts
• Employee referral bonus program

Company Overview

• Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items. It was founded in 1969, and is headquartered in Neuilly-sur-seine, Ile-de-France, FRA, with a workforce of 10001+ employees. Its website is https://www.sephora.com.

Company H1B Sponsorship

• SEPHORA has a track record of offering H1B sponsorships, with 24 in 2025, 49 in 2024, 70 in 2023, 49 in 2022, 29 in 2021, 32 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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